The term ‘PRO-IP’ Bill is shorthand for the newly passed piece of legislation formally titled, “Prioritizing Resources and Organization for Intellectual Property Act of 2008.”This legislation was recently passed by the Senate (September 26, 2008) and by the House (September 28, 2008), finally being signed into law by President Bush on October 13, 2008.Generally, the bill focuses heavily on the counterfeiting and piracy markets; therefore, it would increase both civil and criminal penalties for intellectual property violations, such as trademark or copyright infringement.Also, the ‘PRO-IP’ Bill would create a new position within the Executive Office of the President, which will carry the title of Intellectual Property Enforcement Coordinator.Furthermore, a new Intellectual Property Enforcement Division would be established within the Justice Department.